by jaydad 
REAL ESTATE IN PAKISTAN
How to start a real estate business in Pakistan?
Starting a real estate business in Pakistan is by no means an easy feat. You are more likely to fail as a firm and the chances of striking a deal in the earlier months are small. Entrepreneurs are usually known for their risk-taking abilities, which is why they are not foreign to the idea of disappointing failure, but in the Pakistani real estate market, the agents’ odds of failure are even higher.
But, the metric of success is “patience,” which is vague enough to measure in economic terms for the sake of knowing how much of it does a real estate agent need, but worth every second you spent with it to achieve a great career.
Before diving deep into the study of things you must do or bear in mind, a general description of people you should have in your business should be stated here explicitly. Civil engineers, architect designers, licensed directors, and realtors are a few of the officials necessary to kick-start your business endeavor so that you have a team by your side as you enter an actual competitive world of real estate in Pakistan.
Let’s go to the basics you must ace before entering the property business arena.
Thorough study of targeted real estate area
Generally speaking, no matter how efficient a competition you face in the sector you intend to do business in, there is always an estate area that is a victim of the indifference of those who are in the business for a long time. In simple terms, you must consider such deprived areas as an opportunity that can help you land your first ever client.
Secondly, another crucial thing you must take into account is the detailed study of how your competitors operate and the products and services they provide. Seeking a vulnerability and inconsistency in your competitors’ services gives you a chance to model your services as an answer to what they lack.
Thirdly, an inexperienced entrepreneurial mind always remains so stupidly certain of the results of its business model as it keeps on sidelining the key nature of an exit strategy. You must avoid this blunder and include at least 2 carefully thought out exit strategies as a cushion, which will also help you take risks in a calculated yet bold manner.
Lastly, do not ever forget to be an optimist. People do emphasize a great deal on the significance of staying realistic, which cannot be put out of style, but seeing opportunities in things as you have just encountered a failure is the premium quality of a leader.
Expert management of real estate finances
The idea of having an empire built solely through the achievements of your business seems enticing enough to force you into reckless initial spending. Do not fall for this imagery of success. The landmark of an accomplished real estate business is the intelligent use of money. You must have a spreadsheet to maintain records from the outset by keeping a close eye on expenses and cash flows.
Lastly, a considerate amount of budget should be kept reserved in order to better cop with the severity and ruthlessness of bad business spells.
Modern marketing strategy
It’s irredeemable to consider starting a real estate business in Pakistan without reflecting upon the key components of your marketing plan. There are two things you must consider first and foremost before doing deep into nuances, that is, the credibility of your brand name and the client’s experience.
Coming on to how trustworthy and reliable you are as a real estate firm, expect your clients to distrust you thoroughly if you failed to market yourself as a helping hand. Secondly, a client will have a hard time being forgetful of that one time you failed to take care of his needs and wants, which is why the client-related experiences must be the top concern of yours while selling your services.
A patient demeanor a successful agent
As a new person in the real-estate business in Pakistan, it is more of a test of your psychological abilities than entrepreneurial ones. Most of the time your competitors get away with all the potential Leads using an undisclosed and esoteric tactic, but having yourself under control will allow you to think clearly regarding things you need to improve upon.
“Calm nerves are always a sign of solid intentions.” This old saying is applicable to the sales world more than any other walk of life. A sight of far-off, well-embellished imagery of success requires a lot more than just a good start and a huge sum of money, it demands your nerves to be steadily stable as you absorb all the bumps in your path.
Communication skills
Learning how to talk eloquently is a lot different than learning to communicate effectively because in the former case you might get yourself at the podium to interact with millions, but the latter gives you clients who can single-handedly upscale the revenue in the shortest time frame possible. This is what defines a knack for communication.
To get a comprehensive feel of how your potential customer thinks, there’s a dire need of bringing them into a comfortable atmosphere psychologically where they can openly express their mind. To achieve this infamous result, there’s no shortcut or way around it other than challenging your skills smartly for the sake of elite-level sharpness. This is what ensures a successful real estate career.
Complete familiarity with regional terminologies
There are some interesting locally used terms to refer to Land related parameters. You need to gain a detailed familiarity with them in order to thrive in this business.
Below are a few of such terms and what they stand for. (There’s a considerable list of such terms that you can understand from the website of the local land bureau)
Khasra
Khasra is basically a land with a particular number and well-gauged measurements.
Khasra Girdwari
Khasra Girdwari is a document that consists of different measurements related to the land such as the name of the owner, name of the cultivator, Khasra number, area, kind of land, cultivated and non-cultivated area, irrigation source, name of the crop, and its conditions, revenue and the rate of the revenue.
All of the details are included by a local accountant.
Fard Malkiat
Fard Malkiat is the record of varying rights in the real estate/immovable property.
